Salt Lake City, UT
2026 · v.1
Logan
Clifford.
14+ years building demand engines in B2B SaaS and healthcare tech. Repositioning, enterprise GTM, pipeline rebuilds that stick.
Download Resume ↓The Work
Inside.
Marketing isn't a
decoration.
It's an ecosystem.
Growth compounds when positioning, pipeline, and product tell the same story. My job is to make that story true, measurable, and repeatable.
I build demand engines that scale, rebuild pipeline coverage, and turn brand campaigns into direct revenue contribution.
Four anchors that
make it work.
Pipeline that compounds.
Every program ties back to a pipeline number. I build instrumented funnels with honest attribution, shift inbound from afterthought to primary revenue source, and get pipeline coverage to 3×+ so the forecast actually holds.
Categories, not taglines.
Repositioning is scaffolding for enterprise selling, not a logo refresh. I lead category work that changes how buyers describe the product to their own boss, and make sure every campaign down-funnel is aligned to that frame.
Messaging with receipts.
My PMM foundation is rooted in real launches. I run segment-specific plays for SMB, AM, and ENT with distinct messaging and scorecards, and pressure-test positioning through CABs, win-loss, and sales call data.
Operator-level AI fluency.
I treat AI as infrastructure, not a feature checkbox. I architect AI integration across the stack — content, competitive intel, data extraction from existing tools, and an ad-platform MCP server for agent-assisted optimization. I don't write the code. I scope what gets built and why.
What it has added up to.
Forget.
We don't.
Repositioning a patient comms platform as a Practice Intelligence Platform.
Solutionreach serves ~12,000 dental, vision, and medical practices. Strong product, but positioning was stuck in the "appointment reminder" category. I led a repositioning from patient comms into a three-tier Practice Intelligence Platform mapped to front-desk through COO personas, and rebuilt the demand engine to match.
- 12% → 53% Inbound share of total bookings after rebuilding inbound and lifecycle engine
- 1× → 3×+ Pipeline coverage rebuilt across SMB, AM, and Enterprise motions
- +20% Inbound lead gen increase inside first 60 days through funnel instrumentation
- Full Funnel First integrated brand campaign aligned across every stage, with measurable revenue contribution
- "Meet Daryl, the face of forgetful patients."
- "You're a professional, but your patients aren't."
- "No more 'Oops, I forgot' moments."
as it
should be.
Services-to-platform pivot unlocked 5× ARR growth.
Vetty was operating as a services-led background screening business. Growth was linear and CAC was creeping. I led the company-wide rebrand and GTM repositioning from services to a platform-based model, then built the demand and PMM function that could scale against it.
- <$2M → $10M+ ARR scaled in under two years
- 300%+ ROI on marketing investment in 2023 through disciplined channel experimentation
- Rebrand Led company-wide rebrand and full GTM repositioning end to end
- CAC ↓ Aligned messaging, demand, and positioning to reduce CAC and support net revenue expansion
- "From offer to active."
- "Hiring as it should be."
platforms.
One story.
Two platforms consolidated into one unified solution.
Learning Technology Group had two overlapping learning and performance platforms competing for the same buyer. I led GTM strategy, pricing, and product launches for the consolidation, managed internal alignment and change communications, and relaunched customer success as a billable service.
- Consolidation Directed the successful merger of two major platforms into a single unified solution
- Launch Ops Launched a release notes program that increased internal stakeholder buy-in and accelerated adoption
- CS → Service Led transformation and relaunch of customer success programs as a billable service offering
market.
Built to last.
First-to-market ureteral stent launch for a $90M+ biopsy portfolio.
Global product portfolio leader for Merit Medical's Biopsy Division. Owned worldwide marketing and GTM for a $90M+ revenue portfolio, integrated a $50M acquisition into the product line, and led the launch of a first-to-market ureteral stent across international markets.
- $50M M&A integration managed end to end, including product relaunch strategy
- Margin+ Improved product margins by developing a reusable demo device that cut wasted product and cost-to-serve
- Global Executed market research, competitive analysis, and launch planning across global markets
- PMM OTY Named Product Marketer of the Year, 2020
- "First-to-market nephroureteral stent system."
- "Launched across global markets."
Data.
Delivered.
Agency-side muscle for digital and data-driven growth.
Drove digital and data-driven marketing strategies for a full-service agency across a diverse B2B and B2C portfolio. The agency grounding shaped how I build in-house today: tight briefs, ruthless prioritization, and an obsession with the handoff between creative and performance.
- Multi-Client Managed digital strategy execution across a diverse B2B and B2C portfolio
- Data-Led Built data-driven acquisition and engagement strategies that raised brand visibility for clients
- "B2B and B2C portfolio across tech, healthcare, and lifestyle."
- "Strategy, creative, and data-driven execution."
Great marketing
listens first,
solves real problems,
and moves in
lockstep with sales.
Marketing isn't magic.
It's momentum. And it compounds when the team can tell you exactly why last month's pipeline showed up.
The rest of the story.
Based in Salt Lake City. Three kids, which means weekends are part soccer sideline (I coach a U11 club team), part mountain bike trails, and part home-improvement project list that never quite ends.
I ride road, gravel, and mountain. Ski in winter. Climb when there's time. Goalkeeper on the weekends to remember what it feels like to compete. Cooking is where I unwind. Landscape projects are where I prove to myself I can still build something with my hands.
Dual B.A., Utah State University. Journalism & Communication and International Relations. The J-school background is probably why I still edit every headline twice.